High Life: Heritage Bottles

CHALLENGE: Spirits and wine sales get a generous boost during the holidays. Conversely, beer sales drop. In the 2014 holiday season our challenge was to make Miller High Life feel special during a time of long-standing traditions and time with friends and family.

SOLUTION: Tap into High Life’s rich heritage of quality and resurrect 5 labels for collection. Making High Life a find consumers will want to show off when going to their gathering.

TEAM: Jaclyn Phenicie (Sr. AD), Amber Davis (Sr. CW), Dan Marcus (Sr. AD), Matt Denten (ECD)