HIGH LIFE & HARLEY-DAVIDSON: LONG LIVE THE PURSUIT OF THE HIGH LIFE
Two American classics born from the same roots and ideals, and fueled by the independent spirit came together in 2014. Together they raised the banner to the Pursuit of the High Life. Working with 5 renowned artists whose dedication to originality and craftsmanship reflect the qualities of these two brands.
CHALLENGE: Refresh the Harley & High Life partnership to be excite & rally a millennial drinker.
SOLUTION: LIMITED EDITION ARTIST SERIES + a chance to win a Harley customized by Roland Sands.
Additional Extensions: Social Media, PR, special events featuring the 5 artists in select markets.
TEAM: Jaclyn Phenicie (Sr. AD), Amber Davis (Sr. CW), Dan Marcus (Sr. AD), Matt Denten (ECD), Melanie Larson (CD), Justin Cox (ACD)
See how it all played out.
We pushed to gain recognition of the High Life brand and the artists we were partnering with to bring the brand new life.
