PerfectMatch Launch: There’s a simpler way.
CHALLENGE: PerfectMatch is a new herbicide and is entering into a crowded category. The bad news, awareness is going to be a big issue. The good news, PerfectMatch is simpler to use and more effective than it’s competitors. So we needed to make a big splash to turn heads.
SOLUTION: Meet Traczilla. He is the brainchild of a farmer who has just had enough of dealing with stubborn weeds and ineffective herbicides. Our campaign follows his journey to finding a simpler way protect his wheat fields.
Team: Curtis Smith (CD), Jaclyn Phenicie (Sr. AD), Perry Littrell (Sr. CW)
Extending a visual campaign into radio isn’t always easy. This campaign had so much to offer, it was hard to decide on which radio to go with. Here is one a few that were created.
