Fox Creek Leather: ReBrand

CHALLENGE: A strong brand starts with a backbone and a story to tell. Fox Creek Leather had both. They were a local leather goods company in the foothills of the Appalachian mountains with a history of creating beautiful, American made leather goods for motorcyclists. We set out to bring that heritage forward and give them a brand that resonates with their audience and evokes a sense of their roots.

SOLUTION: We start with a logo mark exploration and brand expression through key brand messages. From there, we went further into their web presence and how you might experience their brand and get a sense of the journey you will go on with this jacket from first snip of leather to your 25th anniversary ride wearing it.

Team: Jaclyn Phenicie (CD + Designer), Glenn Phenicie (CD + Designer)