Zoetis: Dairy Wellness Portfolio Branding
THE CHALLENGE: Dairy Wellness has a whole bunch of products that were confusing and not organized.
THE SOLUTION: Partnering with Zoetis, we brought a new portfolio strategy and branding approach to not only organize but communicate the larger benefits of working together with a company that cares.
Watch the Dairy Wellness portfolio video.
Team: Mike Basse (CD), Jaclyn Phenicie (Sr. AD), Perry Littrell (Sr. CW)
Segmenting the many layers of the products in the portfolio was a huge undertaking. Each product had always stood alone, but now with an organizing method, it is easier for reps and dairy farmers to more quickly get to a comprehensive solution for the endless amounts of protocols and illnesses they are constantly on watch for.
