Eastman Tritan: Rebrand,
Clearly Better
THE CHALLENGE: Tritan plastic was the first to market with BPA free plastic. Along with that the plastic material itself was harder, clearer and more durable than any other plastic on the market. It was well known in the B2B world, but had yet to make a splash in the B2C. We were challenged to create a campaign to take Tritan to the consumer world with a campaign that put it’s breath of product lines front and center.
THE SOLUTION: Tritan. Clearly Better. We gave them a campaign along with a design system we rolled out with a desktop, tablet and mobile website. Along with social media, print collateral and a batter’s box trade show experience where consumers were invited to do their damnedest and take a swing at a Tritan product. You can’t crack Tritan, no matter how hard you try.
Team: Sarah Kmet-Hunt (CD), Jaclyn Phenicie (Sr. AD), Perry Littrell (Sr. CW)
We designed and launched a full scale website. We know this would be B2B and consumer facing. To build confidence in the brand and its products, we featured reviews we pulled in from Amazon.
And to prove the brand and product stood up to the test…
At tradeshows, we installed a real batting case where visitors could step up and give Tritan products a whack.
The final tally? Visitors: 0, Tritan: Every time.