Pioneer: Portfolio Re-Launch

THE CHALLENGE: Pioneer genetic library, research and development and field testing had gone through a revolution. The problem is, no one knew or believed their current marketing.

THE SOLUTION: Relaunch their product portfolio as the revolutionary high-end science and genetic library that it is. And don’t forget to tie the branding to the new branding and campaign we were developing simotaneously.

Team: Steve Silver (CD), Jaclyn Phenicie (ACD Art), Perry Littrell (ACD Copy), Kevin Sparrow (Sr. Designer)